Downsound Entertainment (DSE) launched“The Return of Reggae Sumfest” at a media event held at the luxurious Iberostar Hotel in Montego Bay on Thursday, May 18th. WiPay Holdings was announced as an official presenting sponsor for the event. Reggae Sumfest is the largest music festival in Jamaica and the Caribbean, taking place each year in mid-July in Montego Bay, Jamaica. Founded in 1993, Sumfest attracts an average of 30,000people from all over the world and brings more than a billion dollars into the Jamaican economy. 

 “WiPay is incredibly honoured to be part of Jamaica’s premier reggae event.  Sumfest has woven itself into the very fabric of Jamaican culture and is excited to be able to add value to the culture and the people of Jamaica ” articulated Kibwe McGann, Country Manager of WiPay Jamaica to a packed audience at the media event. “Reggae Music is the wrapper used for selling all things Jamaica. However, most of the money earned from our music and culture resides outside of Jamaica. WiPay's payment solutions however enable musicians and merchants to conduct their business anywhere in the world and receive their payments in local bank accounts keeping Jamaica revenue in Jamaica... Investing in Sumfest means investing in Jamaica." 

WiPay is a presenting sponsor for Reggae Sumfest 2022, with an investment of over $23 million JMD ($1.1million TTD). WiPay will be Sumfest's exclusive payment processor for the Four-day festival which comprises of two (2) street parties and a night dedicated to local dancehall which then culminates into the Sumfest Concert on Saturday, July 22nd. WiPay will be bringing cutting edge payment technology to the entire event with EMV, NFC Tap-To-Pay and a digital payment concierge service at its VIP Skydeck.   Another, technological first for Reggae Sumfest would be the Sumfest NFT which only a select few will receive at WiPay’s  VIP SkyLounge via airdrop.   WiPay’s investment into Sumfest 2022, is in keeping with WiPay’s commitment to helping grow Caribbean culture regionally and internationally.  

Reggae Sumfest, is easily identifiable as a brand by its use of the Iconic Bob Marley logo, has featured most of Jamaica’s top reggae artists such as Damian "Junior Gong” Marley, Stephen Marley, Ziggy Marley, Bunny Wailer, The Mighty Diamonds, Toots & the Maytals, Derrick Harriot, Leroy Sibbles, U-Roy, John Holt, Maxi Priest,Leroy Smart, Beres Hammond, Tony Rebel, Andy Vernon, Frankie Paul, FreddieMcGregor. Dancehall stars such as Barrington Levy, Vybz Kartel, Popcaan, Spice, Beenie Man, Bounty Killer, Elephant Man, Capleton, Sean Paul, and Lady Saw have also been featured. In recent years a few international artists have been included such as 50 Cent, Rihanna, Kanye West, Chris Brown, Nicki Minaj, Wiz Khalifa, and Usher.